Designing a website is not an uncomplicated task. Designing a website that creates a dominant Internet presence for your company is even harder. Once you have placed your photos, designed your text and added your video, getting your website ranked high on the search engine listing is a top priority. Proper search engine optimization can give you access to the key words and other techniques that are required to send your company to the top of the search engine list. This is most beneficial at the planning stage of a website or during any updates.
Search engine optimization begins with common sense and ends with simplicity. The entire purpose of choosing a Chicago SEO company is to make your website as search engine friendly as possible. Understanding how a search engine operates is a powerful tool in website design. All search engines use search spiders to crawl over websites and record everything on that site. If a link to the website exists anywhere on the Internet, a spider will eventually find that page. These search spiders travel over website content in the same way that humans read a book. They begin at the top of the page and follow the text and photos down to the bottom right of the page. As they move across the website, the spiders record data. If the spider comes across a link to another site, it signals a second spider to check out that website, as well. This process is continuous as the search engines update their listings.
Search engine optimization helps the spider (or bot, as it is sometimes called) to maneuver easily around your website. Sitemaps are a simple way to direct spiders and human website visitors, and provide a clear path across the website. Text links can be used to lead to a text-based sitemap. Most often, these links are shown at the bottom of a website as a navigation bar or menu. These navigation bars offer the spiders and other visitors to the website access to any part of the site that an owner desires. Areas that are not desirable for spider access can be hidden through search engine optimization techniques.
Search engines use the content of the website that is gathered by spiders to provide their users with lists of probable pages. These pages are based on the search terms that a user enters in the search box. Unfortunately, it is difficult for a search engine to determine which pages are relevant to the very specific words that a user has entered in the search box. Search engine optimization helps to pinpoint websites that are specific to the subject that a user has asked for. To make your website accessible to search engine users, the engine needs to see that your site encompasses those words or ideas.
Titles and tags are another important aspect of search engine optimization. Your title is generally your first impression on humans and search engines. As the spider records the title of the website, it also records the description meta tag. This tag and your title have to include the most relevant key words or phrases for your website. It is crucial to limit the title to three or four key words or phrases that perfectly describe the website’s content. To create a title and meta tag that is optimized for both human and search engine usage is one of the specialties of a superior SEO company. Simplicity is a must for both titles and meta tags.
After the title, as far as search engine optimizations go, content is immensely important. Search engine spiders read the text within the body of a website consistently. Keeping the content simple, by excluding the really fun Flash files, is a good way to maintain accuracy of information. The simpler the content is to read, the better the spiders are able to cover the website. This does not mean that Flash and other tricks of the trade need to be tossed aside. Placing basic text within the website even surrounded by video and Flash gives the spider a clear view of the intended content. This is what you are looking for with search engine optimization; a clear view of the website’s content.
Content is crucial for human visitors as well as spiders, of course. The website’s content should be focused on a single theme. One topic per page is a good rule of thumb for search engine optimization. When the content is being written, an SEO company will be able to focus that content toward keywords and phrases. Once again, this is easily accomplished during the beginning stages of the website design. Choose a theme and stick to that theme for a single page. If you have a second them for your website, put that theme on a second page. This creates a smooth read for both humans and search spiders. Here is where many companies run into a snag in their website building. Repetition of keywords can be considered spam for many search engines. That repetition is also extremely annoying to human readers. Simple, easily read content is essential for optimizing the website and for drawing customers.
Internal linking is the last major piece of search engine optimization. Links included in your website are observed, recorded and then passed to another search engine spider. These links, if they are relevant to your keywords or phrases, are an excellent addition to the optimization process. Having reputable links on your website is a must when you want your rankings to soar. Link exchanges and groveling for links is what most people succumb to when designing their website links section. A Chicago SEO company consultant generally has the connections needed to provide excellent links with minimal effort from the owner of the website.
Search engine optimization does not have to be difficult. Including search engine optimized content in a responsible way is the best option for business owners. Reaching the top in rankings and reaching your customers are always equally important.